By Cristiana Caruso

The Peckham women had an unshakable female role model growing up — their grandma, Frances Keeffe, who was the ultimate source of joy in their lives. When she was diagnosed with ALS, sisters Keeley and Hillary, along with their mom Amy, sought something to alleviate Frances’ pain. In their research, they discovered the numerous benefits that medical marijuana had to offer. “If we could offer someone that level of comfort, why wouldn’t we?” asks Hillary Peckham, founder and vice president of marketing of Etain, which is named after the Irish goddess Étaín, a symbol of transformation and rebirth. Calling upon the fighting spirit of their matriarch, the Peckham women set out to do just that: transform and change the way marijuana is seen by the public. Founded in 2015, Etain is New York’s first women-founded dispensary and was one of the original five medical operators in the state, bringing almost a decade of experience in cannabis, dispensary management, and customer relations to their new co-located adult use and medical dispensary.

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